Warehouse storage is hotter than ever. There are several reasons for this, and some of the reasons may come as more of a surprise than others. First, it should be noted that young adults have never been more involved than the “creative economy” than right here, and right now. While there are stereotypes of millennials as “lazy”, there are various news outlets that forecast that by 2020, almost half of the workforce will be involved in “freelancing”. The rise of companies like Fiverr, Freelancer, and Upwork prove that this is the case. What does this have to do with warehouses? Well, whether it’s an indie punk band looking for a place to record, or a painter renting out a creative space – the bottom line is that creatives and warehouses have an essential connection that isn’t disappearing anytime soon.
Warehouse storage also is hot for ANOTHER reason which doesn’t even have to do with storage: warehouse parties. Even New York traditions such as “Rubulad”, which was a weekly party that was often in various locations to distract from law enforcement – was very mourned by locals when it discontinued. Whether it is Brooklyn or another major city; warehouse parties are a different kind of place for you to meet creative types, so much though that major publication like Vice published an “Official Guide To Throwing An Illegal Warehouse Party”, and Pulseradio published, “The 11 People You Meet At Every Warehouse Party”. Unfortunately, in 2016, warehouse parties received, with good reason, negative press for a 2016 fire at an Oakland warehouse that had been converted into an artist collective. In fact, lives were lost – and it was revealed that there were severe electrical problems with that specific building. However, this does not mean that the warehouse/artist connection is dying at all.
Warehouse storage is also extremely relevant because of the way cities are constructed. In New York City or San Francisco, two cities in the United States with the highest rents – artists can’t exactly transform an apartment into a place to create. A warehouse offers a sprawling and free alternative to their safe, cozy, apartment. In fact, the rent in Vancouver was high enough for a Youtuber named 007craft, to go viral with his YouTube channel, which detailed how to live in a storage unit before U-Haul kicked him out. The bottom line is that in cities where people already pay a certain amount of money for a certain amount of space; there will be people who think to themselves that breaking the rules at a warehouse storage facility to save a certain amount of money might be worth it.
Of course, warehouse storage facilities are profitable – but aside from that; it is now “the thing to do”. The freelancer economy will only continue to grow – meaning that urban creatives will be seeking warehouses more than ever – to create, party, and even sleep.